Unilever and Accenture expand GenAI partnership

Unilever and Accenture have extended their partnership with the aim of simplifying Unilever’s digital core and enhancing its use of generative AI.

The multi-year program aims to scale generative AI use cases, providing cost reductions and operational efficiencies.

Hein Schumacher, CEO of Unilever said: “We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential.”

“With the help of Accenture’s world-class tools and capabilities, we will be able to analyse where and how AI can have the highest transformational impact and deliver the greatest returns.”

Unilever will make use of Accenture’s ‘GenWizard’ platform.

Julie Sweet, chair and CEO, Accenture, said: “This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale GenAI to power productivity and value at speed.”

“Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted GenAI solutions across its business that can realise efficiencies and cost savings, uncover new ways of working and ultimately help drive competitive advantage.”

Last month, TI spoke to Unilever’s VP for consumer experience technology about how the big name is using artificial intelligence in its beauty experiences.

The firm has launched two consumer-facing apps that use AI to recommend beauty products based on a customer’s selfie.

TI also spoke to the firm’s R&D head of digital about how it is using AI to make its products more sustainable. Read the case study here.