Annabelle Baker explores topics from ‘mum guilt’ during business trips to spearheading innovations in ethical and sustainable beauty products at Lush.
She discusses Lush’s stance on owning its complete supply chain, fresh handmade cosmetics, and the revolutionary concepts of naked packaging, as with its shampoo bars and more recently, its first digital product for bathtimes, which can be controlled by mobile phones.
Baker, who initially had career aspirations of working for the UN, says Lush has allowed her to affect change in a more immediate and tangible way through ethical buying and community support.
She is candid about the challenges Lush faces by not operating within the typical digital frameworks like AWS or selling products via Amazon, forging a unique path with its own in-house digital ethics and tech developments. This has even involved suing Amazon for infringing Lush’s IP.
She continues by discussing the need for regulatory changes on social media platforms to protect vulnerable groups, particularly children, and Lush’s commitment to creating socially responsible, environmentally friendly products that resist the norms of the cosmetics industry.
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